Analysis of Contents Page

The magazine uses a lot of images, especially overlapping images that makes it easier for the reader to visualise and have an idea on what the magazine would be about.

The features contents page uses the same colour and font for the title ‘contents’ to the title block on the front cover, there is a distinct use of a house style that you are able to notice straight away as both the front cover and contents page uses the colours-red, black and white. The moment you open to the contents page, you are able to see a close-up shot of its artist; in this case it is Janelle Monae. This is a distinctive feature used in their contents page as they frequently have close-up to mid-shots of artists in their contents page. The colours used are very strong and striking giving the effect that the audience would never be able to skip through the contents page without looking at it. They use a feature of having a sub-title underneath the title ‘contents’ with the labels ‘LONDON. MEMPHIS. HENDERSONVILLE’, this creates a personal touch for the reader as London and Memphis represents the home of the magazine, while Hendersonville represents the home of the main cover artist-Johnny Cash. This gives an effect of the reader being an informed fan who knows a lot about the main cover artist because an average reader wouldn’t understand the relevance of this.

There is a clear red line that tells you the issue number and date, allowing the reader and magazine publisher to know what issue it is easily. The titles are easily seen and the main features easily identifiable in terms of the articles and cover story, the featured article are clearly written in bold and capital with a slight preview of the article on what the reader should be expecting to find out, they have made it easy for the reader to navigate through the contents page.

The image used on the feature contents page uses a dark red background similar to her red glossy lips. This adds a feminine touch to her masculine-like clothing with the checkered print black and white blazer, white shirt and bowler hat. The promotional features of the magazine include the new releases of albums to help promote them.

The information is organised in a way that makes it easier for the audience to navigate around the magazine as the contents page lays it out with the features page at the first page and the other sections in the second page. This makes it easier for the reader as the reader would immediately know which page the feature article is located at, which is mostly what the audience reads. They also use sub-headings such as Regulars, What goes on! And Mojo Filter that features new albums released by artists that has genres that the targeted audience for the magazine would like, this also creates an interaction between the magazine and reader as being able to exchange musical recommendations with each other creating that connection with the reader as it makes the magazine more of a friend than a stranger.  

The magazine logo is featured on the second page of the contents page makes the logo dominant enough for the reader to know which magazine it is, although the brand has its other franchises-sister magazine Q, it doesn’t advertise this magazine within Mojo showing the differences in genre between the magazines or the way the company promotes their magazines. The magazine mostly promotes its own magazine with deals on subscribing to their issues or special prices given to the readers for this month.